August Fun Spring City Home Appliance Chain Biggest Names In The Market
Posted on: September 6, 2011
States United States Hundred Days Dianqing weekend Promotions Yesterday, the National United States spreads the use of Dianqing Guilin Road shop when the Hundred Days, launched a home appliance sales charge activity in August. Sales director of Jilin Peng Ning Gome mining revealed that the major stores this weekend, Jilin, Gome will have some 42-inch (105 cm) plasma
TV Below the million mark, straight down to the following price of 9,000 yuan, while China-made 29-inch (75 cm) flat screen TVs will be priced below 1,100 yuan, 78 yuan
MP3 , Brand Kitchen products smoke 6.8 fold. It appears that it will come in the fall season seasonal appliances critical point, launch a crazy "price war", early season market explode.
Hundred Days Dianqing trigger crazy weekend
Gome into the long since has been to launch a militant attitude of those who received a one game
Price war , Promotion battle. The weekend coincided with the shop's Hundred Days Guilin Road Dianqing, bellicose nature Gome not let this opportunity enabling speculation, launch a war appliances.
Penning said the week will be Guilin Road store Gome hundred days Dianqing the first ground, to launch a massive price war. Shopping draw, good luck; peak sequential delivery; cool in summer, the U.S. State
Air conditioning Free services; Group buy Concessions, benefits and other activities to enjoy content is ready, go to the States both U.S. consumers enjoy shopping discount of purchase price will be different on another gift, "Seven Swords" movie tickets, cash back and other activities.
Guilin Road, Gome's stores in Jilin see, rich gifts have Baishangguitai, It appears this weekend is a home appliance
Sell Crazy weekend. Brand kitchen smoke more than 30% drop
"Brand cigarettes audience of 6.8 fold lesions, a drop of more than 30%." Peng Ning told reporters in August to early September should be a
Home improvement The season, but by the large environmental impact, smoke cooker sales will be a large amount of growth, specially set up, Jilin Gome
Marketplace Smoke in a number of first-line stove brands, ahead of market launch of this charge, the maximum reduction is more than 1,000 yuan.
Event, where to buy goods GOME stores to over 5,000 yuan or more, can be escorted to the desk for hand
Shopping guide And enjoy the corresponding amount of the Group buy discount or additional bonus gifts.
Almost equal to 8,000 yuan mark for the flat-panel TV
Plasma, Liquid crystal As a representative of flat-panel TV products, color TV industry has become a valued product endorsements. High profits, large market space for manufacturers competing to read materials on the market. As the mainstream flat-panel TV product, 42-inch (105 cm) plasma TV from
Listing Astronomical beginning of two or three million, and now the million or so, prices have more than 50% shrink.
Advertisement Promotion Department Zhangjiang Hong Jilin Gome manager pointed out that this weekend, Jilin Gome will some brand plasma TV prices down to a price of 9,000 yuan less, while the large flat-panel LCD TV prices will be drastic diving.
Raiders nurture new fashion consumption Gome will be the first manufacturer in the fall focused on new products listed in Gome stores to ensure that consumers can purchase the latest products.
The same time, sales director of Jilin Peng Ning mining Gome, said: "Jilin Gome will be fully launched in August night market economy, to promote Changchun, a new concept of consumption, consumption at night to meet some white-collar population characteristics, while shopping for the whole family
Shopping , Get the satisfaction of the family home appliances to provide a good platform. "
In addition, during the event, Gome Home Appliances Guilin Road shop open night markets, to the country after 6 pm U.S. Guilin Road store, the Chongqing Road store shopping consumers can enjoy special offers, in addition to some special machines and brand models, the purchase of 188 Jisong Workers Cultural Palace "Seven Swords" movie ticket, get two 288, 488 to send three.
(East Asia's Wang Jian)
Suning Made the first high-end market power
8 months, summer to autumn, the consumer electronics market is gradually entering the peak season, to the rainy weather this summer, suffered a long ordeal brought a home appliance industry "warm." This reporter has learned, Suning will take the lead in this season made the market forces on the critical point. According to Yan-Feng Changchun, general manager of Suning Appliance Co., Ltd., said Suning Appliance in August this critical point season with high-end color TV, IT and communications products are the main wave of digital home appliance market in a "harvest action."
High-end color TV first diving grab "revenue capacity"
Towards the end of the year in refrigeration, but mainly black with color TV product will debut the occasion, all the terminals
Retailers And integrated appliances enterprises regard the TV to see become a "cash cow." Changchun Yan-Feng, general manager of Suning Appliance told reporters, the sale of high-end home appliances has been so steady, so how good tree "offer higher" and "money", will be played to end sale of the stability of an irreplaceable role.
The end of the year in August refrigeration, TV naturally became the focus of the industry, located in the high-end products, Suning Appliance and will not let this opportunity.
Yan-Feng description, Suning will focus more marketing resources for plasma, LCD and other high-end flat panel TV sales on some products more than 30% drop in price on the psychological bottom line approach people, especially in 42-inch (105 cm), 37 inches (92 cm) LCD flat-panel TVs and other large price adjustments will be made larger, it is likely that some products below the million mark.
IT, communications, digital products ahead of Drainage
Summer, IT, digital products have maintained relatively stable sales. With the end of summer are beginning to return some university students, while a large number of new students just entering the university to enter college, they will be for the communications, IT, sales of digital products have an enormous impact.
This, Yan-Feng pointed out that the main push Suning in August, while the main high-end TV products, will focus on high-end
Mobile The market for large-scale promotions and price promotions in order to achieve high-end mobile phones to expand the audience crowd, accelerate the rate of adoption purposes.
The same time, Suning will launch a series of targeted to different consumer groups, students and the characteristics of the promotion of consumer policy at IT, communications, digital products introduced models of different product grades.
In addition, Yan-Feng Wang said that with the promotion of this series, will reach the market in advance